BE THE BRIDE YOU'VE ALWAYS DREAMED OF

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With a touch of lace and sheer details inspired by the delicacy of flowers, Samuell Almeida's new collection celebrates the world of dreams and the power of transformation. Each dress in this collection is an ode to the bride who transforms, blossoms, and discovers herself in every detail — in the lightness of the wind, the rustling of leaves, and the sparkle of lights. In a timeless setting, our creations unveil the woman who transcends reality to become the bride she has always dreamed of.

Samuell Almeida's collection celebrates the "metamorphosis" that the bride undergoes on her journey to the wedding — a transformation that makes her the protagonist of her own dream. Each dress represents a stage of this journey, from classic refinement to a touch of boldness and freedom, culminating in the final elegance that comes to life under the evening lights. The desaturated palette and idyllic aesthetic reinforce the notion that the bride transcends time and space, like an almost ethereal figure, walking through a setting of art and history.

The idea is to highlight that Samuell Almeida's collection allows the bride to discover and express her own essence through a visual and aesthetic journey that enables her to "reignite" with each stage.

This unique campaign was created by the agency IAP Propagandawith photography direction by the renowned photographer Ricardo Di Blazzi and filming captured with the sensitivity of Guilherme Pimenta from Pimenta Films. 





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